Selected Work
Campaign art direction and creative direction across beauty, fragrance, skincare and cosmetics — from global luxury brands to high-growth challengers.
Fragrance
Evergreen Brand World
Reframing always-on assets with an editorial still-life language and a more tactile brand world.
MOLTON BROWN
Fragrance
You Know Them. We Know Gifting.
A modern gifting world built around real relationships, intimate moments and tactile still life, brought to life with leading creator partnerships.
MOLTON BROWN
Fragrance
Artist of Note: Karimah Hassan
A culture-led fragrance campaign pairing contemporary artistry with scent storytelling for a younger, creatively engaged audience.
MOLTON BROWN
Social Content System Refresh
Fragrance
A shift from lifestyle-led content to a structured, motion-first system — prioritising fragrance storytelling and a consistent visual language across platforms.
MOLTON BROWN
Cosmetics & Beauty Services
Brand Evolution
Translating a refreshed luxury positioning into a complete visual system across photography, digital and retail.
BLINK BROW BAR
Hit Refresh
Skincare
Introducing Rosewater Mist through sensorial, botanical storytelling across stills, digital and retail.
BLINK BROW BAR
Cosmetics
Olivia Palermo Cosmetics Collection
A high-profile fashion collaboration repositioning Ciaté as a global cosmetics brand.
CIATÉ LONDON
Cosmetics
Colour Cosmetics & Digital Expansion
Supporting the brand's shift from nail brand to full cosmetics — modernising campaign assets and e-commerce for scale.
CIATÉ LONDON
Cosmetics, Fragrance & Skincare
The Archive
Curated beauty work beyond full campaigns.
CLIENT & PERSONAL
The Edit
Fragrance
Selected motion work.
CLIENT & PERSONAL