Colour Cosmetics & Digital Expansion

CLIENT

Ciaté London

Creative direction for Ciaté London’s evolution from niche nail brand to global colour cosmetics player.

WHERE IT WAS FEATURED

UK & US · Social · E-Commerce · CRM · Third Party Partners · Concessions

DELIVERABLES

Website Design · Email Design · Stills · Video

ROLE

Concept & Campaign Development, Brand Evolution, Art Direction & World-Building, Set Design & Texture Styling, Content & Social Systems

Explore the Work by Category

EYES

LIPS

FACE

NAILS

Challenge

As the brand expanded beyond nails into colour cosmetics, it needed to evolve its visual language without losing recognition. New categories required new storytelling, while global growth demanded consistency, speed and scalability across channels.

Creative Approach

  • Led art direction across photography and video for seasonal launches.

  • Built a cohesive visual world spanning packaging, campaign and digital.

  • Partnered closely with Marketing and NPD to bring new products to market.

  • Developed scalable asset systems for international rollout.

  • Ensured consistency across retail, e-commerce and campaign touch-points.

Impact

Delivered a unified brand world that supported rapid expansion into colour cosmetics, enabling new product categories to launch with clarity, consistency and elevated visual presence across global markets.

←Previous Case Study

Back to Selected Work

Next Case Study →