Out of this World Beauty
A Blink Brow Bar festive campaign that evolved their rebrand through celestial, product-led storytelling.
Challenge
Evolve Blink Brow Bar’s new identity through a limited-edition festive gifting campaign — positioning the brand as aspirational and product-led, while keeping it accessible to a wide audience.
My Role & Approach
Crafted a celestial creative direction inspired by moonscapes, stardust shimmer and cosmic glow.
Directed visuals using soft-focus close-ups, layered lighting and gradient backdrops to create an ethereal sense of wonder.
Produced hypnotic micro-moments for social — light flares, slow zooms and subtle shimmer bursts designed to captivate in feeds and stories.
Oversaw art direction and production across packaging, animation, retail VM, digital and web — ensuring the cosmic theme carried consistently across every touchpoint.
Impact
Delivered a bold, festive campaign that reimagined Blink’s product storytelling through a premium, editorial lens.
Created standout retail experiences across Selfridges, Liberty, Fenwick, and a Chelsea pop-up, strengthening brand visibility in key luxury locations.
Cemented Blink’s repositioning as a credible premium beauty brand, tying its refreshed identity to a culturally resonant, festive moment.