Olivia Palermo Cosmetics Collection

CLIENT

Ciaté London

A fashion-led beauty campaign created with Olivia Palermo to reposition Ciaté as a modern, globally relevant cosmetics brand.

WHERE IT WAS FEATURED

UK & US · Social · E-Commerce · CRM · Third Party Partners · Concessions · Look Book · PR · Eventing

DELIVERABLES

Packaging Design · Branding · Digital Design · Email Design · Look Book Design · Film · Stills 

ROLE

Concept & Campaign Development, Brand Evolution, Art Direction & Production, Set Design & Texture Styling, Content & Social Systems

Olivia Palermo photographed holding the Ciaté London x Olivia Palermo hero makeup palette, styled in a black high-neck look against a clean studio backdrop.
Beauty portrait of Olivia Palermo wearing soft neutral makeup from the Ciaté London x Olivia Palermo collection.
Olivia Palermo applying a lipstick from the Ciaté London x Olivia Palermo collection during the campaign shoot.
Editorial beauty portrait of Olivia Palermo showcasing natural makeup tones from the Ciaté London collaboration.

Challenge

Reposition Ciaté London within the premium beauty space through a high-profile fashion collaboration — while ensuring the campaign felt modern, aspirational and commercially effective across global channels.

The creative tension was real: Olivia Palermo's elevated, fashion-forward aesthetic needed to coexist with Ciaté's playful colour heritage without either diluting the other. The campaign had to feel genuinely collaborative rather than simply borrowed — a cohesive visual world that could hold together across product, portrait, retail and PR.

Hero product still life featuring eyeshadow palette, compact, blush and lipsticks from the Ciaté London x Olivia Palermo collection.
Close-up still life of compact and blush from the Ciaté London x Olivia Palermo makeup collection.
Lipstick shades from the Ciaté London x Olivia Palermo collection arranged in a studio still life.
Eyeshadow palette from the Ciaté London x Olivia Palermo collection photographed against a dark studio background.

Creative Approach

  • Led art direction across campaign photography, film and product still life — building a cohesive fashion-meets-beauty visual world that balanced Olivia Palermo's signature refinement with Ciaté's colour-led identity.

  • Built the campaign around clear hero products, using elevated lighting, refined retouching and confident composition to maximise desirability and commercial cut-through.

  • Directed talent and beauty to capture a poised, contemporary expression of Palermo's style — aspirational without feeling inaccessible.

  • Worked closely with Olivia Palermo in her role as Guest Creative Director to ensure the campaign felt authentically co-created at every stage, from concept through to final assets.

  • Designed a flexible campaign system that translated across e-commerce, social, look book, PR and retail without losing visual coherence.

Impact

Hero product lines sold out following launch — a direct result of the campaign's ability to balance fashion credibility with genuine commercial desirability.

The collaboration with Olivia Palermo elevated Ciaté's profile within the premium beauty space and drove strong social engagement across UK and US markets, demonstrating the brand's ability to operate at a fashion-level creative standard while remaining accessible to its core audience.

Flatlay of hero makeup products from the Ciaté London x Olivia Palermo collection including palettes, compacts and lipsticks.

Campaign Rollout

Social · Ecommerce · CRM

Campaign content grid showing social imagery from the Ciaté London x Olivia Palermo launch.
Campaign content grid showing social imagery from the Ciaté London x Olivia Palermo launch.
Campaign content grid showing social imagery from the Ciaté London x Olivia Palermo launch
E-commerce homepage mockup featuring the Ciaté London x Olivia Palermo makeup collection.

Look Book

Printed campaign booklet featuring Olivia Palermo for the Ciaté London makeup collaboration.
Printed campaign booklet featuring Olivia Palermo for the Ciaté London makeup collaboration.
Printed campaign booklet featuring Olivia Palermo for the Ciaté London makeup collaboration.
Ciaté London x Olivia Palermo Press Day

PR · Eventing

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