Ciaté London x Olivia Palermo
A Ciaté London collaboration that repositioned the brand as a credible global cosmetics player.
Launch a limited-edition cosmetics collection co-created with Olivia Palermo, who joined Ciaté London as Guest Creative Director. The goal was to blend Olivia’s impeccable taste with Ciaté’s playful DNA — bridging high fashion and accessible beauty.
Challenge
My Role & Approach
Developed the campaign creative in close collaboration with Olivia, ensuring the visuals reflected her signature style.
Built the visual identity around rich pigments, polished finishes, and minimalist gold accessories that echoed her personal aesthetic.
Styled clean, editorial compositions with soft lighting and textured gold detailing, creating a look that felt intimate yet aspirational.
Oversaw art direction and production across packaging, moving image, digital and e-commerce to ensure cohesion across all touchpoints.
Delivered a modern campaign that bridged fashion, design and beauty, elevating Ciaté’s brand credibility.
One of Ciaté’s most successful launches, generating sell-outs and strong social engagement.
Cemented Ciaté’s repositioning from niche nail brand to full cosmetics player with global reach.
