Olivia Palermo Cosmetic Collection

CLIENT

Ciaté London

A fashion-led beauty campaign created with Olivia Palermo to reposition Ciaté as a modern, globally relevant cosmetics brand.

WHERE IT WAS FEATURED

UK & US · Social · E-Commerce · CRM · Third Party Partners · Concessions · Look Book · PR · Eventing

DELIVERABLES

Packaging Design · Branding · Digital Design · Email Design · Look Book Design · Film · Stills 

ROLE

Concept & Campaign Development, Brand Evolution, Art Direction & Production, Set Design & Texture Styling, Content & Social Systems

Olivia Palermo photographed holding the Ciaté London x Olivia Palermo hero makeup palette, styled in a black high-neck look against a clean studio backdrop.
Beauty portrait of Olivia Palermo wearing soft neutral makeup from the Ciaté London x Olivia Palermo collection.
Olivia Palermo applying a lipstick from the Ciaté London x Olivia Palermo collection during the campaign shoot.
Editorial beauty portrait of Olivia Palermo showcasing natural makeup tones from the Ciaté London collaboration.

Challenge

Reposition Ciaté London within the premium beauty space through a high-profile fashion collaboration, while ensuring the campaign felt modern, aspirational and commercially effective across global channels.

The work needed to balance Olivia Palermo’s elevated fashion aesthetic with Ciaté’s playful colour heritage, creating a cohesive campaign world that could live across product, portrait and retail.

Hero product still life featuring eyeshadow palette, compact, blush and lipsticks from the Ciaté London x Olivia Palermo collection.
Close-up still life of compact and blush from the Ciaté London x Olivia Palermo makeup collection.
Lipstick shades from the Ciaté London x Olivia Palermo collection arranged in a studio still life.
Eyeshadow palette from the Ciaté London x Olivia Palermo collection photographed against a dark studio background.

Creative Approach

  • Led art direction across campaign photography, film and product still life, shaping a cohesive fashion-meets-beauty visual world.

  • Built the campaign around clear hero products, using elevated lighting, refined retouching and confident composition to maximise desirability and cut-through.

  • Directed talent and beauty to capture a poised, contemporary expression of Olivia Palermo’s signature style.

  • Designed a flexible campaign system that translated seamlessly across e-commerce, social, PR and retail environments.

  • Partnered closely with photography, retouch and production teams to maintain consistency and craft across all assets.

Impact

  • The campaign launched the Ciaté London x Olivia Palermo collection with a premium, fashion-led creative world.

  • Close collaboration with Olivia Palermo as Guest Creative Director helped ensure an authentic, cohesive campaign execution across assets.

  • The launch drove strong social engagement and sold out hero product lines.

Flatlay of hero makeup products from the Ciaté London x Olivia Palermo collection including palettes, compacts and lipsticks.

Campaign Rollout

Social · Ecommerce · CRM

Campaign content grid showing social imagery from the Ciaté London x Olivia Palermo launch.
Campaign content grid showing social imagery from the Ciaté London x Olivia Palermo launch.
Campaign content grid showing social imagery from the Ciaté London x Olivia Palermo launch
E-commerce homepage mockup featuring the Ciaté London x Olivia Palermo makeup collection.

Look Book

Printed campaign booklet featuring Olivia Palermo for the Ciaté London makeup collaboration.
Printed campaign booklet featuring Olivia Palermo for the Ciaté London makeup collaboration.
Printed campaign booklet featuring Olivia Palermo for the Ciaté London makeup collaboration.
Ciaté London x Olivia Palermo Press Day

PR · Eventing

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