Ciaté London x Olivia Palermo

A Ciaté London collaboration that repositioned the brand as a credible global cosmetics player.

Close-up of a woman with fair skin, brown eyes, dark eye makeup, and wearing jewelry and a black turtleneck.
Woman applying nude lipstick while looking into a compact mirror, with red nail polish and styled makeup, wearing a white fur coat.
Close-up of a woman with long brown hair wearing a denim jacket and a statement earring, looking down.

Launch a limited-edition cosmetics collection co-created with Olivia Palermo, who joined Ciaté London as Guest Creative Director. The goal was to blend Olivia’s impeccable taste with Ciaté’s playful DNA — bridging high fashion and accessible beauty.

Challenge

Makeup products including eyeshadow palette, compact mirror, blush, and four lipsticks on a dark background.
Luxury makeup products with black and gold packaging, including round containers, rectangular palettes, and cylindrical tubes, arranged on a black background.
Close-up of multiple lipstick tubes in shades of pink and red, with one in the center wrapped with a ribbon, on a dark background.
Open compact makeup case with black textured lid and gold lettering, revealing pink and beige blush inside, against a gray background.
Four lipsticks in shades ranging from beige to red, standing upright with black and gold casings, illuminated against a dark background.
A makeup palette with nine assorted eyeshadows in earth tones, housed in a black and gold case, next to a black textured box labeled 'ciaté London Olivia Palermo'.

My Role & Approach

  • Developed the campaign creative in close collaboration with Olivia, ensuring the visuals reflected her signature style.

  • Built the visual identity around rich pigments, polished finishes, and minimalist gold accessories that echoed her personal aesthetic.

  • Styled clean, editorial compositions with soft lighting and textured gold detailing, creating a look that felt intimate yet aspirational.

  • Oversaw art direction and production across packaging, moving image, digital and e-commerce to ensure cohesion across all touchpoints.

Magazine featuring a close-up photo of a woman holding a perfume bottle near her face, with signature and text "Olivia Palermo x Ciaté London" at the bottom.
Repeating pattern of a magazine page featuring a woman with styled hair and makeup, along with makeup and beauty product illustrations, text, and design elements.
Multiple copies of a magazine page featuring a woman with long light brown hair, wearing a denim jacket, with a neutral expression and touching her face.
Multiple devices including a laptop, tablet, and smartphone displaying a beauty product website for Ciaté London, featuring makeup gift sets and collections.
Two tablets displaying Olivia Palermo makeup collection promotions, including makeup products and models with makeup. One shows a model with styled hair and makeup, and the other features lipstick, eyeliner, and blush products with text describing th

  • Delivered a modern campaign that bridged fashion, design and beauty, elevating Ciaté’s brand credibility.

  • One of Ciaté’s most successful launches, generating sell-outs and strong social engagement.

  • Cemented Ciaté’s repositioning from niche nail brand to full cosmetics player with global reach.

Impact

A grid of 15 circular swatches of various shades of lipstick, ranging from nude to deep red.
Assorted makeup products including crushed blush, eyeshadow, lipstick, and makeup pencils on a white background.
A bottle of deep red nail polish, a gold lipstick tube, and several spilled dollops of red nail polish on a white background.