Profile
Creative Lead & Senior Art Director specialising in luxury beauty, cosmetics, skincare and fragrance campaigns
Hannah Elizabeth Griffiths is a London-based Creative Lead and Senior Art Director with over 15 years across in-house and agency teams. She specialises in beauty, fragrance, skincare and cosmetics — working with luxury and high-growth brands to translate strategy into campaign ideas with a clear visual language across stills, film and digital.
Her work spans global brand campaigns, product launches and content systems built to perform across social, e-commerce, CRM and retail. She has shaped creative for established names and high-growth challengers, with a focus on building cohesive visual frameworks that scale across channels without losing distinctiveness.
She leads from concept through to production — directing shoots, overseeing post and working closely with photographers, stylists and production teams to deliver work that is both creatively considered and commercially grounded.
Available for freelance briefs and fixed-term roles.
Expertise
Concept & Campaign Development
360° campaign concepts and launch frameworks across film, stills, digital and retail for beauty, fragrance and cosmetics brands.
Art Direction & World-Building
Visual language across still life, motion and design. Cohesive brand worlds carried through every campaign, platform and customer touchpoint.
Content & Social Systems
Social-first formats and motion-led content systems built for discovery, engagement and performance. Channel-native assets designed to scale with consistency.
Creative Team & Shoot Leadership
Leading in-house studios and external teams from concept to delivery. On-set direction across design, copy, production and post for campaign and content shoots.
Brand Evolution
Repositioning heritage brands and scaling emerging challengers. Culturally connected creative with clear commercial intent across beauty and lifestyle.
Research, Insight & Strategy
Cultural research, trend analysis and strategic insight used to sharpen creative direction. Experienced in using AI tools to develop visual concepts and expand campaign possibilities.
Trusted By
What Collaborators Say
Creative Leadership & Brand Vision
“Hannah played a key creative role in bringing to life briefs for key campaigns from concept to delivery across both digital and print. Her strong art direction was instrumental in major launches…
It was impressive to see her grow into leading the in-house studio, guiding the creative vision across multiple brands.”
Sophie Russell | Freelance Marketing Consultant
“We’ve worked together on a number of global campaigns, and Hannah has always been able to take these to the next level creatively. She’s been able to move the brand forward as Molton Brown’s positioning shifted, while always staying true to its DNA.”
Fanni Varkoni | Senior Brand Manager, Molton Brown
Craft & Shoot Direction
“She brings clarity, creativity and a calm presence to every shoot, with a strong eye for storytelling and brand.
Her creative direction is always clear and considered, ensuring every element works together seamlessly.”
Olivia Clifford | Set Designer & Stylist
“Her briefs are thorough and well thought through, and on set her art direction is excellent: clear, concise and well articulated. Easy to work with, always professional, and a joy on shoots.”
Lee Pattison | Company Director & Head Photographer, Lux Studio London
Team Collaboration & Clarity
“Hannah brought a strong creative vision to the digital design team and a thoughtful approach to maintaining brand consistency across channels.
Her feedback was always clear and constructive, with calm confidence and attention to detail.”
Beverley Tsang | Senior Digital Designer, Molton Brown
“Hannah is strategic and innovative, with an impressive knowledge of the cultural landscape within the beauty industry to help drive brand awareness and commercial growth. She is also a wonderful, supportive colleague who creates space for others to contribute.”
Rebecca Jenkinson | Copywriter, Beauty Pie