Profile
Hannah Elizabeth Griffiths is a London-based Creative Lead and Senior Art Director specialising in luxury beauty, cosmetics, skincare and fragrance campaigns across stills and film.
With 15 years’ experience across in-house and agency environments, she translates brand strategy into distinctive visual worlds for contemporary, digital-first storytelling. She has shaped creative for indie disruptors and global beauty brands, spanning launches, seasonal activations and always-on content across social, e-commerce, CRM and retail.
She delivers high-impact campaign art direction from concept through execution, partnering closely with brand and marketing teams and collaborating across copy, design, film, photography and production to bring ideas to life.
On set, she leads creative teams across styling, set design and HMU, directing talent and crew to ensure every detail is aligned and the visual world remains cohesive. She is known for refined visual storytelling, elevated production craft and building cohesive brand worlds that perform across channels. She specialises in integrated campaigns designed to perform across digital, retail and social environments.
Available for freelance and fixed-term creative partnerships in London and the UK, specialising in luxury beauty, cosmetics, fragrance and skincare campaigns.
For briefs and availability:
Expertise
Concept & Campaign Development
360° concepts, launch ideas and campaign frameworks across film, stills, digital and retail for beauty, fragrance and cosmetic brands.
Art Direction & World-Building
Visual language across still life, motion and design. Cohesive brand worlds carried through every campaign, platform and customer touchpoint.
Content & Social Systems
Social-first formats and motion-led content systems built for discovery, engagement and performance. Channel-native assets designed to scale with consistency.
Creative Team & Shoot Leadership
Leading in-house studios and external teams from concept to delivery. On-set direction across design, copy, production and post for campaign and content shoots.
Brand Evolution
Repositioning heritage brands and scaling emerging disruptors. Culturally connected creative with clear commercial intent across beauty and lifestyle sectors.
Research & Insight
Cultural research, visual references and strategic insight to sharpen creative direction. Exploring AI tools and emerging formats to expand campaign possibilities.
Trusted By
What Collaborators Say
Creative Leadership & Brand Vision
“Hannah played a key creative role in bringing to life briefs for key campaigns from concept to delivery across both digital and print. Her strong art direction was instrumental in major launches…
It was impressive to see her grow into leading the in-house studio, guiding the creative vision across multiple brands.”
Sophie Russell | Freelance Marketing Consultant
“We’ve worked together on a number of global campaigns, and Hannah has always been able to take these to the next level creatively. She’s been able to move the brand forward as Molton Brown’s positioning shifted, while always staying true to its DNA.”
Fanni Varkoni | Senior Brand Manager, Molton Brown
Craft & Shoot Direction
“She brings clarity, creativity and a calm presence to every shoot, with a strong eye for storytelling and brand.
Her creative direction is always clear and considered, ensuring every element works together seamlessly.”
Olivia Clifford | Set Designer & Stylist
“Her briefs are thorough and well thought through, and on set her art direction is excellent: clear, concise and well articulated. Easy to work with, always professional, and a joy on shoots.”
Lee Pattison | Company Director & Head Photographer, Lux Studio London
Team Collaboration & Clarity
“Hannah brought a strong creative vision to the digital design team and a thoughtful approach to maintaining brand consistency across channels.
Her feedback was always clear and constructive, with calm confidence and attention to detail.”
Beverley Tsang | Senior Digital Designer, Molton Brown
“Hannah is strategic and innovative, with an impressive knowledge of the cultural landscape within the beauty industry to help drive brand awareness and commercial growth. She is also a wonderful, supportive colleague who creates space for others to contribute.”
Rebecca Jenkinson | Copywriter, Beauty Pie