Case Studies
From global fragrance launches to indie brand repositioning, these case studies showcase how I bring creativity, craft and culture together. Each tells a different story - but all share a commitment to bold beauty storytelling and measurable impact.
Iconic fragrance Oudh Accord & Gold reimagined through cultural collaboration with painter Karimah Hassan.
Artist of Note: Karimah Hassan
Cultural collaboration with designer Ancuta Sarca reimagining fragrance through fashion and design.
Artist of Note: Ancuta Sarca
A Molton Brown lifestyle collection launch that reframed fragrance as a daily aromatherapy ritual.
Reviving Rosemary
Festive fragrance campaign blending handcrafted in-camera effects with data-led video optimisation.
Merry Berries & Mimosa
Festive gifting campaign evolving Blink Brow Bar’s rebrand through celestial, product-led storytelling.
Out of this Word Beauty
High-profile fashion collaboration repositioning Ciaté as a global cosmetics brand.