Reviving Rosemary
A Molton Brown lifestyle collection launch that created an immersive, sensorial world through elaborate set builds and texture-focused art direction.
Introduce Reviving Rosemary, a wellness-led addition to Molton Brown’s fragrance collection, designed as a daily aromatherapy ritual. The campaign needed to position Molton Brown credibly in self-care while creating a sensorial world that celebrated botanical purity and emotional reset.
Challenge
Directed an elaborate set build designed to immerse products in a textural, botanical environment. Every surface was layered with herbs, woods and natural materials, creating a multi-sensory backdrop.
Focused on texture as storytelling — from dew-kissed leaves to tactile product-in-use details — ensuring the visuals evoked clarity, balance and ritual.
Rooted the creative in the inhale–exhale rhythm of aromatherapy. Spritzes, slow sweeps and ambient botanical movement were choreographed to mirror the act of breathing deeply.
Applied tonal greens, natural shadows and raw textures to reinforce a sense of grounded minimalism.
My Role & Approach
Delivered a global campaign across retail, concessions, e-commerce, CRM, social and digital advertising.
Positioned Molton Brown within the growing wellness/self-care space, broadening the brand’s lifestyle relevance.
Elevated product storytelling into an immersive, sensorial experience, bringing texture, ritual and atmosphere into every asset.
