About
Beauty & Wellness Creative Lead and Art Director crafting bold, editorial storytelling.
I build brand worlds that feel modern, intentional and culturally connected - from first swipe on social to the shelf in-store.
My work spans global fragrance and gifting launches, seasonal campaigns, packaging, retail environments and digital-first storytelling. Across channels, the aim is the same: premium craft backed by clear commercial thinking.
I’ve led creative for Molton Brown, helped reposition indie disruptors like Blink Brow Bar, and collaborated with agencies including The Digital Fairy on projects for Estée Lauder Companies, L’Oréal Group and Boots Alliance.
My approach is collaborative and practical: partnering closely with marketing, copy, design, film and digital teams to shape narratives, guide execution and keep things moving at pace. I care about ideas that are as strong in a deck as they are in a TikTok cutdown or a retail lightbox.
At its best, the work connects heritage with culture - elevated and editorial, but accessible enough to land across social, retail and e-commerce.
Core Skills & Expertise
Creative Leadership
Building and mentoring high-performing teams, fostering collaboration and creative excellence at pace.
Campaign Direction
Leading 360° campaigns across film, stills, retail, and digital -ensuring cohesion from concept to delivery.
Brand Evolution
Repositioning heritage houses and scaling indie disruptors with fresh, culturally connected identities.
Strategic Storytelling
Translating business objectives into emotionally resonant narratives that drive brand growth.
Digital First Thinking
Crafting social-native, motion-led content systems optimised for engagement and conversion.
Innovation
Exploring AI tools and emerging formats to enhance efficiency, creativity and future-facing brand expression.
Trusted By
Global beauty leaders and indie disruptors alike, including:
Molton Brown · Ciaté London · Blink Brow Bar · Estée Lauder Companies · L’Oréal Group · Walgreens Boots Alliance · Liberty London · Selfridges
Testimonials
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Testimonials ·
“Hannah redefined brand identity for major launches including Olivia Palermo x Ciaté London. She combines creative vision with sharp organisation, turning concepts into polished campaigns.”
Sophie Russell – Freelance Marketing Consultant
“Hannah has helped move the brand forward creatively as Molton Brown’s positioning shifted. She balances a strong creative vision with clear communication to stakeholders, making complex alignments seamless.”
Fanni Varkonyi – Senior Brand Manager, Molton Brown