About
I’m a Creative Director shaping beauty & wellness brands with bold storytelling and commercial clarity.
With 15 years’ experience in beauty and wellness, I specialise in building brand worlds that feel modern, intentional and culturally connected. My work spans global launches, seasonal campaigns, packaging, retail and digital-first storytelling — always balancing premium craft with measurable business impact.
I’ve led creative for global houses like Molton Brown and Ciaté London, repositioned indie disruptors like Blink Brow Bar and collaborated with agencies including The Digital Fairy for Estée Lauder Companies, L’Oréal Group, and Boots Alliance.
My approach is collaborative and strategic — guiding teams, shaping narratives and ensuring creative excellence is delivered at pace. I believe the strongest campaigns connect heritage with culture, creating work that resonates seamlessly across social, retail and e-commerce.
“I believe the best beauty campaigns connect brand craft with culture - inspiring audiences and driving results.”
Core Skills & Expertise
Creative Leadership
Building and mentoring high-performing teams, fostering collaboration and creative excellence at pace.
Campaign Direction
Leading 360° campaigns across film, stills, retail, and digital — ensuring cohesion from concept to delivery.
Brand Evolution
Repositioning heritage houses and scaling indie disruptors with fresh, culturally connected identities.
Strategic Storytelling
Translating business objectives into emotionally resonant narratives that drive brand growth.
Digital First Thinking
Crafting social-native, motion-led content systems optimised for engagement and conversion.
Innovation
Exploring AI tools and emerging formats to enhance efficiency, creativity and future-facing brand expression.
Trusted By
Global beauty leaders and indie disruptors alike, including:
Molton Brown · Ciaté London · Blink Brow Bar · Estée Lauder Companies · L’Oréal Group · Boots Alliance · Liberty London · Selfridges
Testimonials
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Testimonials ·
“Hannah redefined brand identity for major launches including Olivia Palermo x Ciaté London. She combines creative vision with sharp organisation, turning concepts into polished campaigns.”
Sophie Russell – Freelance Marketing Consultant
“Hannah has helped move the brand forward creatively as Molton Brown’s positioning shifted. She balances a strong creative vision with clear communication to stakeholders, making complex alignments seamless.”
Fanni Varkonyi – Senior Brand Manager, Molton Brown