Hit Refresh
A skincare launch campaign introducing Blink Brow Bar’s Rosewater Mist. Inspired by the freshness of rosewater, the campaign explores hydration and luminosity through a luminous visual world of radiant skin, soft pink tones and tactile textures.
CLIENTBlink Brow Bar
WHERE IT WAS FEATUREDUK & US · Social · E-Commerce · CRM · Third Party Partners · Retail · Concessions
DELIVERABLESPackaging Design · Digital Design · Email Design Retail Design · Animation · Stills
ROLEConcept & Campaign Development, Brand Evolution, Art Direction & Production, Set Design & Texture Styling, Content & Social Systems
Challenge
Blink Brow Bar was expanding beyond brow services into skincare, with Rosewater Mist developed as an extension of the brand’s existing Rosewater Gel.
At the time, facial mists were emerging as a fast-growing skincare trend, creating an opportunity to introduce a product that felt both relevant and aligned with the brand’s focus on skin health and hydration.
The challenge was to elevate a simple mist into a desirable beauty ritual while maintaining Blink Brow Bar’s premium positioning.
Creative Approach
• Developed a fresh visual language inspired by the sensorial qualities of rosewater.
• Introduced soft pink tones and luminous skin finishes to communicate hydration and glow.
• Used macro textures referencing rose petals and water to create tactile campaign moments.
• Focused photography on radiant complexions and natural skin luminosity.
• Built a flexible campaign system designed to translate across digital, social and retail environments.
Impact
• Introduced Rosewater Mist as Blink Brow Bar’s first skincare-focused product.
• Expanded the brand beyond brow services into complexion-led beauty.
• Established a new visual language for skincare within the brand.
• Created a cohesive campaign moment across digital, retail and PR channels.
Campaign Rollout
Social · Ecommerce · CRM
Retail
