Brand Evolution

CLIENT

Blink Brow Bar

Translating a refreshed luxury positioning into a complete visual system across photography, digital and retail.

WHERE IT WAS FEATURED

Global · Social · E-Commerce · CRM · Retail · Concessions · Third-Party Partners · OOH · PR · Eventing

DELIVERABLES

Branding · POS · Stationery · Print Marketing · Website · Email Marketing · Packaging · Film · Stills

ROLE

Research & Insight, Concept & Campaign Development, Art Direction & Brand Evolution, Creative Team & On Shoot Leadership, Content & Social Systems

Couple portrait still from Molton Brown You Know Them, We Know Gifting Christmas campaign, expressing intimate modern gifting.
Hands holding Molton Brown gift box in Christmas gifting campaign still, highlighting tactile packaging and premium finish.
Victoria and Alex - Vodcast - Cover.jpg

Challenge

Blink Brow Bar was entering a period of brand evolution, moving from a service-led retail concept toward a more contemporary global beauty brand.

A refreshed luxury positioning had been defined, but required translation into a cohesive visual identity that could function consistently across boutiques, product, digital platforms and marketing communications. The challenge was to establish a unified creative system capable of supporting rapid expansion while elevating perception within an increasingly competitive beauty landscape.

Two men laughing together in Molton Brown Christmas gifting campaign, reflecting natural, contemporary relationship storytelling.
Lit Molton Brown candle beauty still from Christmas gifting campaign, emphasising warmth, mood and gifting desirability.
Isaac and Adam - Vodcast - Cover.jpg

Creative Approach

Defining the Visual Language

Working closely with brand and marketing teams, I helped translate the updated brand direction into a refined visual world across photography, design and motion.

Imagery shifted toward a more editorial beauty aesthetic, introducing confident casting, glow-led lighting and tighter compositions designed to balance premium positioning with accessibility. Colour, typography and styling were aligned to create a modern, recognisable brand signature across all touchpoints.

Building a Scalable Brand System

Beyond campaign execution, the focus was on creating a flexible framework that could scale globally.

Modular creative principles were established across retail POS, packaging, CRM, e-commerce and print communications, enabling consistent rollout across boutiques, concessions and digital environments while maintaining creative clarity.

Elevating Beauty Storytelling

Content evolved from functional service communication toward brand-led storytelling.

Photography and film introduced product texture, treatment experience and real customer presence, helping position Blink Brow Bar as both a beauty authority and lifestyle brand. Motion and digital-first assets were developed to support social, retail and always-on marketing activity.

Still life product composition from Molton Brown Christmas gifting campaign featuring sculptural festive props and warm metallic tones.
A collection of Molton Brown luxury personal care products including a reed diffuser, candle, and various bottles, arranged on a red surface against a dark red background with a gold curtain and picture frame.
Molton Brown fragrance bottle still life from You Know Them, We Know Gifting campaign with warm, festive styling.
Still life product composition from Molton Brown Christmas gifting campaign featuring sculptural festive props and warm metallic tones.
Molton Brown Christmas still life featuring gift wrap and ornament props, designed to feel tactile and premium.
Three bottles of Molton Brown hand wash and gel, with two bottles of golden-colored products and one bottle of red-colored product, set against a gold satin background and a framed mirror.

Impact

The evolved visual system unified Blink Brow Bar’s brand expression across physical and digital environments, strengthening luxury perception while supporting international growth.

A consistent creative framework enabled faster campaign rollout, improved cross-channel cohesion and established a scalable foundation for future product and retail expansion.

Behind-the-scenes contact sheet grid from Molton Brown Christmas gifting shoot, showing campaign moments and talent direction.
BTS of Molton Brown Christmas Campaign 1
A film crew filming a scene in a studio with a light gray backdrop. Several crew members are looking at monitors and cameras, with one holding a camera, another adjusting equipment, and a woman observing. There are multiple lighting setups and filming equipment around.

Global Brand Rollout

Social · Ecommerce · CRM

Molton Brown website homepage module featuring You Know Them, We Know Gifting Christmas campaign creative.
Molton Brown CRM email creative for You Know Them, We Know Gifting Christmas campaign, designed to drive gifting consideration.

OOH · Retail

Outdoor poster placement for Molton Brown You Know Them, We Know Gifting Christmas campaign in a London-style streetscape.
Molton Brown store window exterior featuring You Know Them, We Know Gifting Christmas campaign visuals.
In-store merchandising display for Molton Brown You Know Them, We Know Gifting Christmas campaign.
In-store merchandising display for Molton Brown You Know Them, We Know Gifting Christmas campaign.
Display of perfume bottles arranged on shelves and a table in a retail store, with decorative plants and promotional signs.

PR · Eventing

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