Reviving Rosemary

CLIENT

Molton Brown

A wellness-led Molton Brown launch building a sensorial world through botanical texture, ritual and editorial art direction.

WHERE IT WAS FEATURED

Global · Social · E-Commerce · Editorial · CRM · Third Party Partners · Retail · Concessions

DELIVERABLES

Film · Stills 

ROLE

Concept & Campaign Development, Brand Evolution, Art Direction & Production, Content & Social Systems

Set of Molton Brown revival rosemary skincare bottles, a spray perfume, and a rosemary branch on a neutral background.
Two green bottles of Molton Brown hand wash and lotion with rosemary sprig between them.
A jar of Molton Brown Reviving Rosemary exfoliating body polisher with a rosemary sprig beside it, set against a blurred outdoor background.

Challenge

Reviving Rosemary needed to carve out a distinct emotional space within Molton Brown's existing fragrance portfolio — positioning the collection around modern aromatherapy and daily ritual rather than traditional luxury fragrance codes. The challenge was to build a world that felt genuinely wellness-led without drifting from the brand's elevated aesthetic, and to make a botanical ingredient story feel immersive and desirable rather than functional.

Close-up of water droplets on a smooth, transparent surface with a soft yellow-green background.
Close-up of a smooth, pale green surface with subtle texture and shiny highlights.
Close-up of a white flower, showing soft, swirling petals with light green accents.
Close-up of swirling yellow liquid with darker streaks and bubbles, creating an abstract pattern.

Creative Approach

  • Developed an editorial set environment inspired by ritual, nature and contemporary wellness — layering tactile materials, tonal greens and natural light to create a grounded, atmospheric backdrop.

  • Defined the sensory language through macro texture, soft focus and subtle movement, building a visual world rooted in stillness and detail.

  • Shaped the creative direction around atmosphere and ritual, balancing product clarity with a more emotional, lifestyle-led narrative.

  • Used tonal greens, natural textures and restrained styling to reinforce a sense of botanical minimalism — keeping the work premium without feeling cold.

Woman with dark hair in a bun relaxing in a white bathtub filled with bubbles, surrounded by green potted plants, and holding a bottle of bath product while sitting near a window.
Person holding a green bottle of Molton Brown Rosemary Reviving Oil-In-Gel during a bath, with water and soap bubbles visible.
A foggy or steamy glass surface with condensation droplets, obscuring the view of the blurred figure behind it.
Close-up of a makeup brush applying peach-colored liquid makeup to skin.
A woman taking a bath, with soap bubbles on her shoulder and neck, in a bathroom with natural light and greenery in the background.
Person applying moisturizer or lotion from a green bottle labeled 'Molton Brown London' onto their palm.
Close-up of a person's back with wet hair and soap bubbles on their skin.

Impact

The campaign successfully positioned Reviving Rosemary within the growing wellness and aromatherapy space — giving Molton Brown a visual language that could speak to a lifestyle-led audience without compromising its luxury credentials.

The work expanded the brand's creative range, demonstrating that Molton Brown could operate credibly within contemporary wellness aesthetics alongside its more traditional fragrance positioning. Rolled out globally across retail, e-commerce, CRM, social and digital advertising.

A burning sage smudge stick next to a black candle in a black container with white text on a white and gold-edged plate.
A woman in athletic wear opens a door to a sunlit garden with trees and plants inside a room with black window frames and white walls, decorated with potted plants and wall sconces.
A tray with smudge sticks and a candle on a wooden table, with a person in the background wearing light-colored pants and a striped shirt.
A woman with long dark hair, seen from the side, adjusting a curtain while standing near a window with a view of green trees outside.
A person with long, curly hair arranging a white bed with green and white striped pajamas on. A wooden side table with a glass of water is next to the bed, and a wall with floral-patterned wallpaper is in the background.
A person wearing striped green and white pants plays a white singing bowl with a wooden hammer.

Campaign Rollout

Social · Ecommerce · Editorial · CRM

A person holds a small glass tube labeled 'LEMON AND ROSEMARY' with a white essential oil or perfume inside, with a blurred background of home decor items.
Person taking a bath, lathering soap on their arm with soap bubbles, in a dimly lit bathroom.
Close-up of a person's back with a hand massaging or applying soap, with soap bubbles visible in the shower.
Open MacBook displaying a website called Molton Brown with images of skincare products, set on a green, leafy background.

Retail

Storefront window displaying bottles of aromatherapy oil with text promoting a new product called Reviving Rosemary and a special offer for aroma reed diffusers. Inside the store, shelves with various bottles and products are visible.
Display shelf with green and black bottles of body and skincare products, a small plant, framed pictures, and decorative jars against a beige tiled wall in a retail or spa setting.
Two bottles of Molton Brown Reviving Rosemary Shampoo placed on a wooden shelf alongside a sign that reads, 'Shampoo. Swish, shine and softness, restored. Suitable for all hair types.' behind them is a mural of space, showing Earth and the stars.
Display of Molton Brown skincare products on a wooden table with a promotional sign.

Back to Selected Work